Meet Our Team

Meet our team and advisory board: A collective of dedicated professionals and experts who bring a wealth of knowledge, passion, and innovation to empower and connect the association community

Angela Shelton, 
Chief Executive Officer 

As CEO of Answers for Associations, my passion lies in enriching the not-for-profit sector through collaboration and innovation. I lead our efforts to unite association professionals, facilitating dynamic events that spark meaningful discussions and encourage leadership. Our platform is a vibrant hub for connection, learning through webinars and online training, supported by our lively online community and Answers Partners. We're proud to share inspiring success stories in our Associations Evolve Journal and through the Association HUB Podcast, where we explore the impactful work of our sector's changemakers. You can contact Angela at or connect on LinkedIn.

Emily Churchley,
Admin and Event Coordinator

Emily Churchley, our Admin and Event Coordinator extraordinaire, brings a vibrant blend of organisational prowess, dynamic energy, and heartfelt dedication to the team at Answers for Associations. With a rich background spanning over nine years across operational, administrative, and customer service roles, Emily's expertise is the backbone of our events' success. Her deep dive into event and tourism management studies, coupled with her hands-on experience in social media and marketing, ensures our events are not only flawlessly executed but also resonate deeply with our community.  You can contact Emily at or connect on LinkedIn.

Belinda Moore, 
Advisory Board Chair and Association Annie

Belinda Moore is Australasia’s leading membership specialist and has worked with a large number of associations, charities and other non-profit organisations to assist them with their membership challenges. Belinda is the driving force behind the Answers initiative and is keen to create a platform that will enable the association community to leverage their combined knowledge and resources for the greater good. Belinda is the author of the popular Association Annie comic strips. Belinda authored the white papers Association Apocalypse and Membership is Dead? and writes the popular Association Annie comic strips. She has written four books: The Membership Machine, Membership Fundamentals, The Membership Managers’ Handbook, and Association Annie: Herding Cats.  In her day job, Belinda works at Strategic Membership Solutions where she specialises in training, motivating and up-skilling boards, staff and volunteers to improve performance. Known for her enthusiastic and engaging style, Belinda is a frequent presenter for not-for-profit organisations around the world and speaks on an array of topics relating to association strategy, business models, and membership. Revealing insights from her personal and professional experiences over more than 25 years working with associations, she ensures that participants walk away with practical ideas and information they can immediately apply. Away from the workplace, Belinda loves gin and diet tonic, compulsively organising her cupboards, and campfires. You can contact Belinda directly at, +61 413 190 197 or LinkedIn.


Julian Moore, 
Advisory Board Member

Julian Moore, Australasia’s top not-for-profit sponsorship practitioner, specialises in charities, associations and other non-profits. Julian works at Strategic Membership Solutions where he draws on his extensive experience in both Australia and Europe to deliver exceptional sponsorship outcomes for his clients. His work includes in-house coaching and training; Board briefings, keynote speaking and ad hoc consultancy for those seeking specific assistance with their business development processes. Julian draws on his extensive experience in Australia and the United Kingdom to improve the sponsorship performance of clients. Julian is an accomplished and entertaining speaker who regularly presents at events around the world. During his presentations he gives real world examples and case studies to inspire and engage attendees. Whether through his presentations or consultancy, Julian focuses on providing practical and useful ideas that can be implemented immediately to start benefiting your organisation. You can contact Julian directly at, +61 401 648 533 or LinkedIn.